Alex Franklin is the Managing Director of First Principles Consulting and the author of Mining for Value. With a foundation as a Chartered Engineer, Alex spent the first decade of his career bidding on, advising, and delivering complex, large-scale projects across six countries. His work in infrastructure, telecoms, defence, and transport provided a hands-on perspective on the operational realities of delivering strategic ambitions.

Feeling that operations was only half the picture, Alex pivoted to entrepreneurship. He eventually joined First Principles Consulting, where he stepped into a leadership role, driven by a frustration that he was unable to unlock the immense value trapped within the organisation. The breakthrough came when he stopped trying to run the business as it had always been run and started applying his unique blend of operational experience and a value investor's mindset.

Today, Alex and the team at First Principles Consulting specialise in bridging the critical gap between operations and investment success for mid-tier and aspiring mid-tier miners. His work is dedicated to helping companies build their “invisible engine”, the Operational Capability required to turn strategic ambition into predictable, long-term value for all stakeholders. His vision is to create a platform that provides transparency, aligning investors and Operators, unlocking capital, value, and production.