What Is The Small Business Trap?

Many businesses are founded and built around the skills, knowledge and experience of the founder

Unfortunately, as the business grows, the business becomes increasingly reliant on the founder as the product being sold. The moment they stop networking, quoting, selling, dealing with customers, doing admin and delivering results, so does everything else, including the cash flow.
Despite having others working in the business it still operates much like a sole tradership because the workload is not easily shared. This is evident as soon as a team member is unavailable and everything falls back on the founder.

The risks, effort and hours are all high, yet the reward is lower than being an employee

Work continues by brute force, reliant on the founder investing more and more of their time. They find themselves working 50 – 60 hours per week, working “on the tools” during business hours and then doing, managing or following up all the other jobs that need to be done in their own time.
Eventually, growth slows and the business plateaus, limited by the number of hours the founder can work. The business is unable to bring in new work or has to turn work down.

Whilst the founder remains the business product they remain the bottleneck which keeps them maxed out just delivering the current workload that nobody else can do. This is why despite a growing team, it still feels like hard work for the founder and cash flow doesn’t improve.

Key Person Risk - if you or one of your team members couldn’t work because of an emergency, what would happen to your business and revenue?

Before long, the founder is so caught up in the day to day, winning and delivering work, focused on just getting through each day, that they lose sight of the bigger picture, the reason why they started this business in the first place. They spend less time doing what’s most important to them because they are so busy just keeping the wheel spinning.

This is where resentment often starts to creep in or businesses fail because the founder can no longer sustain the hours, workload or stress.

“If your business depends on you, you don't own a business—you have a job. And it's the worst job in the world because you're working for a lunatic!”

Michael E Gerber, Emyth

This Problem Is Not Unique To Your Business

In order for a business to outgrow its owner, the business must become the product. We call this transition the valley of death. The longer a small business remains in the valley, the less chance it has, either becoming another failed business statistic or shrinking back to a solopreneur operation without the headache and expense of a team.
A lot of founders try to cross this valley themselves, without help or even a guide, instead relying on luck. This is a high risk approach, especially if your life and family depend on your business because because trial and error takes time and resources that many small businesses don’t have.

The transition from complete dependence on the founder to a scalable and (one day) saleable business is possible. The proof is all around, no business started out as a franchise or a corporation, they all started exactly where you are today.

Our Business Accelerator is designed to help business founders and owners get through this valley of death as quickly and easily as possible so that the business can achieve the goals and dreams the founder had when they first opened shop.

It is a systematic way to work on what’s important in building a small business rather than always having to focus on what’s urgent and constantly being behind.
“Productising” your business by creating the right systems and structure means that your business:

This is the most fun place to be in business!

A Holistic Approach

All businesses can be thought of simply as three elements: people, processes and technology. Many approaches fail because they tend to focus too narrowly on just one element.


Operate processes

Developing a team passionate about seeing your business succeed means getting the right people into the right seats and the wrong people out the door.


Produce reliable and consistent results

Only when a business has systems that anybody can use can a business start to scale beyond a key few employees. As operations become standardised they then naturally tend to improve, reducing the teams workload and further delighting clients.


Enables and improves the efficiency of people and processes

Leveraging technology, automation and the fourth industrial revolution is how modern organisation become low input, high output machines without losing the personal touch.

Managing The Transition

Leadership is not an innate ability, it is learnt, practiced and developed

As you step away from the day to day, new challenges will start to emerge. This is why our approach also includes leadership, management and other business fundamentals to improve your capability and confidence as an effective and empowering leader.

Rather than buying another expensive course promising the world, why not invest in an integrated experience of ongoing support, community and education, at a price you can afford and in a way that also incentivises us to ensure you're receiving value?

This Isn’t For Everybody...

This IS for you if:

Ultimately, your business is already working and your ready to make it more efficient!

When and where is it?

Our business is completely virtual and remote. We’ve worked hard to integrate as much as we can into the same space and reduce the distraction of having a separate Facebook group. The course starts as soon as you join!

We help business owners create systems and structure in their organisation so that they can take time away from their work without losing clients, revenue or sacrificing quality.

Not sure if this is for you but still want to fast-track your business success?


Why some businesses succeed and others become a statistic
If you have the worst job in the world (checklist)
Why this WILL work for your business
Why technology is only a part of the solution
Why having an A-team is only a part of the solution
The critical success factors all successful businesses share
Your operational maturity (and how to improve it)
Why previous business improvement attempts have failed
Why now is the best time to own a business
Why most business owners fail get the results they deserve

Registration is 100% free and provides you with access to our free courses and resources

Most business owners don’t have freedom because their business's survival depends on maximising the number of hours they work.

What is the hidden cost?

How much time, money, blood, sweat, tears, heartache, frustration could you save if you didn’t have to reinvent the wheel?

How many opportunities are you missing? Important time with kids, family and friends? What if you start or grow your family and have to soon dramatically reduce your hours?
Do you have a life, interests or hobbies or have they all disappeared? How’s your physical and mental health trending when you find yourself working crazy hours each week just to try to keep the wheel turning?

“[Success] comes to the visionary companies not so much as the end goal, but as a residual result of relentlessly asking the question ‘How can we improve ourselves to do better tomorrow than we did today?”

Built to Last by James C. Collins and Jerry I. Porras