Lesson 2 of 4
In Progress

The forces of the universe

You’re no longer an employee so your job isn’t to work hard to create individual client success, your job is to work hard to create the right conditions for success. You need to think more like a farmer.

A farmer doesn’t work hard making their crops grow, instead, they work hard to make sure they create the best conditions for their crops to grow. The forces of nature take care of the rest. Your business is no different.

Farmers plan their timing but remain agile in response to the weather conditions and forecasts, e.g. a heavy rain forecast might move up their harvesting or delay their planting schedule. They monitor their crop health and important ratios (weed height to crop height) then act based on that information (data driven decisions).