Business Stage and Maturity

Which Stage Is Your Business In?

Stage 1: The Freelancer

  • 1 – 3 people
  • Turnover: high 5 figures/low 6 figures
  • The owner/founder is the business, if they stop, so does the business.
  • Revenue is only generated when the owner/founder is working.
  • The owner/founder wears all the hats and does all of the business activities.
  • Business maturity <= 2

Stage 2: The Grind

  • 3 – 15 people
  • Turnover: high 6 figures/low 7 figures
  • Feels like hard work and owner/founder works harder than if they were an employee.
  • Still dependant on the owner/founder so their time off is limited.
  • Low financial stability (can be feast to famine)
  • Owner struggles to earn more than employees.
  • Constant time and money constraints.
  • Inefficient: higher overheads / smaller profit margin.
  • Business maturity <= 2

Stage 3: The Lifestyle

  • 3 – 15 people
  • Turnover: 7 figures and beyond
  • Founder has freedom of time and location.
  • High performance team, energetic culture.
  • Leverages people, process and technology.
  • Stable business with low overheads.
  • Fun place to work!
  • Business maturity >= 3

Where Would You Like To Be?

Why Create A Lifestyle Business?

Because this is where business gets fun!

Freedom of time

Your business works with or without you there. Your focus is now working ON the business, not in it. This means you work the hours you want to work rather than having to work long hours.

Freedom of location

Systemised businesses that leverage technology can be run from anywhere because you're now responsible for the people, not the outcome.

Freedom to choose

No longer being tied to the day to day you can do what you enjoy. From passion projects to working IN your business to family time, the choice is yours.

More opportunities

You're seen as credible and creating value so more people want to work with or partner with you. Your business culture and benefits has a great reputation so easily attracts and retains the top talent.

Less stress and anxiety

Your business is stable. You know how to consistently produce leads, convert them to clients and over deliver meaning that your business isn't constantly swinging between feast and famine.

More money

Lower overheads, leveraging technology and assets as well as an increased revenue per person because your business is clearly differentiated means better margins and higher profits.

What Keeps Businesses Stuck?

Not realising that getting to the next stage requires a step-change.

Most businesses look for external problems and excuses, like​

  • A business by brute force approach
    • E.g. “I just need to work harder…”, “My problems will dissappear if I can find more clients/better clients”
  • Seeing people as both the problem and solution
    • E.g. “if only I had better people”, “if only I could find the right people”, “nobody can do the work as well as me”.
  • Scaling the business without fixing operational issues keeps key individuals stuck in a cycle of more work = more hours.
  • Reluctant to ask for or accept help.
  • Hesitant to re-invest in improving the business maturity and making it to the next stage.
  • A lack of clarity in who they are as a business, who they serve and how (their points of difference).

Business Assessment