About Us

Founded in 1999, First Principles Consulting (FPC for short) has an enviable track record of implementing sustainable business improvements in heavy and other industries.

Whilst we are headquartered in Queensland Australia, FPC successfully runs projects all over the world thanks to having consultants in every region that speak our client’s languages.

Project areas often become siloed not realising their true potential. Our approach ensures our specialists communicate across the project, unlocking hidden value.


Mark Franklin

Founder, Managing director, principal

Mark works with clients from identifying their specific needs to overseeing their implementation. With over two decades of international consulting experience, he has learned that client-owned initiatives assisted by competent external specialists result in transformative outcomes.

Mark’s superpower is the ability to assemble a team with superpowers.

Countries Worked In
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Meet The Team

Brett Armstrong

Manager, People and Performance

Brett helps client teams and individuals in leadership positions by identifying the intended and unintended consequences of their behavioural preferences. By applying his superpower, he helps them improve their individual and team performance based on awareness and development strategies.

Jillian Exton

Manager, People and Change

Jillian was our first teammember! With a background in Human Capital, she helps our clients with Stakeholder Engagement, Change Management, Project Management Frameworks and Management Systems (MOS). By using her superpower, Jillian not only contributes to improved client bottom line results but helps reduce stress.

David Hollingsworth

Senior Consultant, Tech & MOS

David has worked with many clients developing their specific reporting and collaboration platforms. His superpower combines a deep understanding of Management Systems (MOS), behaviours and an exceptional knack to rapidly develop a specific competency for the required ICT platform (e.g. MS Excel, Power BI & Azure DevOps, SQL scripting and many, many more).

Lawrence Atkinson

Senior Consultant/Analyst, MOS

Lawrence has worked with a variety of clients in numerous industries, many based on the African continent. Super-powered by an unmatched degree of calmness, he is unfazed by tumultuous situations. This bestows him with the ability to listen deeply to help individuals and organisations to regain control to deliver on their commitments.

Stephen Freed

Senior Consultant/Analyst, MOS

Stephen has worked with many clients in most industries in Africa and beyond. Super-powered by his methodical and steady approach, he doesn’t get flustered. Following a proven path, he works with clients to uplift their performance, time after time.

Robert Serisier

Senior Consultant/Analyst, MOS

Robert has worked with clients in all industries all over the globe, systematically bringing calm to pandemonium. His superpower is his track record and passion for delivering bottom line results for our clients through MOS, Continual Improvement and Team Development.

Alex Franklin

Manager, Digital Transformation

Alex is a chartered engineer with global experience across the full project lifecycle. His superpower is deconstructing complex problems with clients, helping them move forward.

Horrie Mawdesley

Senior Consultant, MOS

Horrie works with resource industry clients to create order from chaos, having implemented many a MOS in many a far-away place. One of Horrie’s superpowers includes bringing people together in his highly effective workshops, be they to solve problems, hatch plans or learn from specific events.

Patrick Mullen


Patrick has worked with many clients solving highly analytical problems, developing sophisticated Value Driver Tree (VDT) models on various platforms amongst FPC team member core competencies. With a background in mathematics he knows that accurate data is the foundation of all good decision making, he uses his superpower to help clients get the most out of their assets.

Our Values

Think and act holistically

The best outcomes for the client happen when we fully understand their motivation and actively consider leadership, culture, processes and enablers

Be curious

The best outcomes for the client happen when we never stop asking “Why?” and continually look for better ways

Drive client ownership at every opportunity

The more the client owns the initiative the more effective and efficient the initiative becomes, with higher sustainability and longevity built right in

Actively integrate

The best outcomes for the client happen when we think beyond our own personal responsibilities and assignments and consider how best to interact with our colleagues